Gap Pure was made for me

Imagine the effortless slouchiness of a perfect comfy tee that does not cost $80. For the girl who worships high fashion but balks at boutique prices... for the lady who wants to be comfortable without looking like a slob and who wants to own a shirt that she can wash 4 times without it completely unraveling... I give you: Gap Pure.

I am wearing a simple v-neck t-shirt by Gap Pure that I bought today, and I am seriously considering never taking it off.  Until I buy more.  Here:

Where has this been all my life? I don't know. I don't care. I just want more!

ROOKIE of the Year- Kids Clothing Store!

Ever the shameless self-promoter, it is my due diligence to inform the world, or at least my "world of readers" about an extremely exciting moment for me and my co-workers:

THE OPENING OF THE ROOKIE STORE!

What the heck is the Rookie Store, you may ask... Well, it is a children's clothing store that sells the brands that my co-workers and I design: Levi's, Converse and Nike... all for KIDS!

Tucked away in the up and coming suburb of Manhattanville, a lovely place to live for families by the way, the Rookie Store has opened up its first location at 99th St and Colombus Ave on the Upper West Side of NYC.


According to online buzz from The West Side Rag, local sports celebs may even be showing up at the grand opening of the store.  Check out the website to get a coupon off your first purchase!

Check out some pictures I pulled from the RookieUSA facebook page, and be sure to visit the store!!!