Everywhere I turn, I see a rectangular backpack with a logo of a fox and Swedish language! I thought I was going crazy, or that my subway train was overrun by European tourists. Then, I noticed the same backpack at a trend-forward denim store, Industrie Denim in San Francisco.
THEN, I was on JCREW's KIDS website tonight, and voila! Swedish backpack! After the universe smacking me repeatedly on the head with this fox icon, I decided I needed find out what the heck all of the hype is about.
Name: Fjällräven® classic Kanken backpack
Tell me a little about yourself: Well, my name means "arctic fox." I am a frame backpack made of super-durable nylon. I come in a variety of bright colors and I am proud to boast a brand heritage of 60 years, and all the Scandinavian kids have been toting me around since I debuted in 1978!
PLUS, AMERICANS THINK I AM SUPER TRENDY!!!
There is even a site called I Love my Kanken!
I'm not sure if I will actually buy one.... would you?