Saw this amazing new ad campaign tonight by K-MART!
The ad is a video with people dancing to a hot new rap song with catchy rhyming lyrics. I loves me some rhymes so it caught my attention. You see the people having a great time and busting a move while dressed in their own personal style. Cut to: "Money Can't Buy Style". K-mart: showuswhatyougot.com
Better yet, KMart's got a "Lookbook" instead of a "catalog." They have stepped it up in the styling department and it shows!
Style is not about wearing the most expensive label. It's about expressing yourself within your budget and working with what you've got. Don't conform to fashion: make it work for you!